Made to Stick, by Chip and Dan Heath, is one of the most interesting and useful books I’ve read in the last two years. It’s about how we use, lose, push, and forget ideas, stories, news leads and such. In short, how we make ideas stick.
I was browsing the Web over the weekend and found this very good six-minute talk by co-author Chip Heath. It’s a good summary of an important book.
If you can’t see that here, you can click here to go to the original on YouTube.
This entry was posted on Monday, November 16th, 2009 at 6:07 am and is filed under books, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
