I don’t know that anybody is arguing this point anymore, but I thought I would pass on this Mashable post from yesterday titled 5 Reasons Why Twitter’s Growth Cannot Be Stopped. This is pretty much a given in our constantly changing business environment. Not that every company must necessarily restructure its strategy to accommodate Twitter, but certainly, if you’re operating in the world of startups and small business, it’s foolish to ignore a trend this size.
1. Consistent Growth.
Post author Vadim Lavrusik uses the chart here to show how Twitter.com’s unique visitors have grown from about 2 million to about 20 million per month in this year alone. That’s astounding growth.
2. Big companies jumping on the bandwagon.
“54 percent of the companies have a Twitter presence and for the companies that use only one social media platform, 76 percent of them use Twitter as their preferred choice.”
3. Number One Most Social Brand
Social Radar ranked Twitter number one for June and July.
“Social Radar analyzes the Web to see what brands are mentioned most by unique sources. This includes blogs, other social networks, forums, etc. The analysis includes brands, not just social networks. Facebook is at number 4, with the iPhone and Google at number 3 and 4, respectively.”
4. Millions in Free Media Coverage
“Twitter received $48 million worth in media coverage in 30 days, according to Ad Age, which also notes that the figure is about half of what Microsoft plans to spend on marketing Bing.”
5. Continued Growth Internationally
This entry was posted on Wednesday, August 19th, 2009 at 6:59 am and is filed under social media, technology, trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.“Right now, about 55 percent of the audience is international, according to comScore. This number too will continue to grow.”
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August 19th, 2009 at 8:12 am
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August 24th, 2009 at 8:31 am
[...] Big companies continue to get on the Twitter train which of course causes a large growth spurt in Twitter accounts. As posted on Up and Running. [...]