In the rarefied air of the high-tech venture-capital-seeking new venture, these days the presentation–alias slide deck, PowerPoint, keynote or “the pitch”–is indispensable. What’s weird, though, is that some people talk as if the presentation replaces a business plan.
That’s sort of dumb, don’t you think? Doing a presentation without having first done a plan? How can you build a pitch without knowing, among other things, how much money you think you need and what you want to spend it on? Or how many people you need and what they need to be doing? Or how much reachable market you project, or the major milestones?
A plan is not just another sales document. It’s a plan. It’s what determines what’s in the sales document.
And it doesn’t have to be a document. It lives on your computer. The document happens to be one of the various outputs of the plan.
This entry was posted on Tuesday, April 14th, 2009 at 6:46 am and is filed under business planning, pitch presentation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.One Response to “Plan vs. Presentation vs. Parts of Both”
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April 14th, 2009 at 3:43 pm
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