You’re right and you’re wrong.

A niche market is a goldmine when a market is well-established. For example, the market for coffee is well established in the USA. Starbucks found a Niche inside the coffee market and exploited the niche.

The same is not true when you are providing a service or a product which is truly innovative. The optimal buyer has never seen or heard of your product or service. Worse yet, you don’t know who the optimal buyer is. You may think that you know who the target is but history has shown that such guesses are usually wrong.

My friend Dr. Cornwall of Belmont University does a very good job of explaining the need for flexibility in market identification within an innovative service or product in his article entitled: “The Risk of Assuming the Market wants ‘A’, when it Really wants ‘B’” (Link: http://www.drjeffcornwall.com/2008/09/the-risk-of-assuming-the-marke.html)

James Shewmaker
Qwerty
http://qwerty.us/

Yeah me too, i was surprise to hear that niche markets don`t work. I dont have one myself since i sell product for a marketing company but i always hear or read that we need a niche to survive against the giant like wal…

Anyway this is still a great video.

Thanks a lot.

Michel Richer
CEO Hombyz