Comments on: Would a Rose by Any Other Name Sell as Sweet? http://upandrunning.entrepreneur.com/2008/08/21/would-a-rose-by-any-other-name-sell-as-sweet/ Starting your business with growth in mind Mon, 16 Nov 2009 21:06:50 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Small business marketing geek http://upandrunning.entrepreneur.com/2008/08/21/would-a-rose-by-any-other-name-sell-as-sweet/comment-page-1/#comment-1703 Small business marketing geek Tue, 14 Oct 2008 18:34:32 +0000 http://upandrunning.entrepreneur.com/?p=333#comment-1703 Names definitely matter. Domain names matter because when someone wants to find you by name they usually type it into the address bar and hit "enter," which naturally places the "www." and ".com" and goes there. If you're not there, you lose. Domain names also matter because search results care what's in them. You also need a name that's memorable and spellable. Otherwise it gets lost in memory. --Jason Names definitely matter.

Domain names matter because when someone wants to find you by name they usually type it into the address bar and hit “enter,” which naturally places the “www.” and “.com” and goes there. If you’re not there, you lose.

Domain names also matter because search results care what’s in them.

You also need a name that’s memorable and spellable. Otherwise it gets lost in memory.

–Jason

]]> By: David J Castello http://upandrunning.entrepreneur.com/2008/08/21/would-a-rose-by-any-other-name-sell-as-sweet/comment-page-1/#comment-1512 David J Castello Thu, 21 Aug 2008 21:57:55 +0000 http://upandrunning.entrepreneur.com/?p=333#comment-1512 Excellent article, Tim, but the names DOES matter. Amazon is not a good example because their business plan and fortuitous timing (as with eBay) would have made them successful regardless. On the other hand, don't you think Hotels.com, Cars.com, Apartments.com and the rest enjoy a synergistic advantage because they paired a killer name with a great business plan? You betcha. Excellent article, Tim, but the names DOES matter. Amazon is not a good example because their business plan and fortuitous timing (as with eBay) would have made them successful regardless. On the other hand, don’t you think Hotels.com, Cars.com, Apartments.com and the rest enjoy a synergistic advantage because they paired a killer name with a great business plan?

You betcha.

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