Up and Running:

Starting your business with growth in mind

By Tim Berry
Instant VC Money for Microblogging?

Fascinating startup: Add posterous.com to the mix of Twitter, Tumblr, new media and cool new websites. It’s like an instant blog platform, free and extremely easy to use. You just e-mail into it and, with your first e-mail, it sets up your site, automatically; then you can edit and tune it. I just heard about it in an instant message (see below) saying…

… posterous is going to find VC money in 5 seconds flat

For example, posterous lets you automatically post pictures into an instantly obvious and usable blog-like interface. and it has the quickest and easiest setup I’ve ever seen and, amazingly, it works.

Microblogging. This new instant small media, something that feels to me like instant messaging with a posting platform, seems all the rage. I’ve been on Twitter for a few weeks now, unable to decide whether it’s a gigantic waste of time or the next big thing. Twitter lets you post 140-character snippets. I’m finding some of my favorite people there, and they’re doing interesting things. There’s been a business plan contest and a poetry contest, I think, both limited to 140 characters. Think of the trade-offs.

Of course there’s the problem of attention span, as the instant messages interrupt my Twittering while I’m talking on my office phone, and then my cellphone rings, in between posting–drafting this post–and posting elsewhere at the same time.

Is it a good way to make money? I’m not really sure how or whether social media makes money, and I just finished posting (elsewhere) on an in-depth analysis of that in MIT Technology that is very much worth reading if you’re curious about that.

With respect to instant media and instant posting and a million interruptions, here’s the text of the instant message exchange about posterous.com this morning . . . my tip of the hat to the good side of instant interruptions.

Paul: http://www.posterous.com/
Paul: very interesting
Tim: OK I just tried it, with an e-mail. Interesting idea . . . I’ll see what happens . . .
Paul: yeah
Paul: it’s pretty impressive
Paul: great interesting and real startups
Paul: tumblr.com, posterous.com, twitter.com
Paul: http://www.newsweek.com/id/145216
Tim: hmm . . . btw, you know I’m on twitter?
Paul: yeah twitter is all the rage
Paul: it’s good to be them
Paul: posterous is going to find vc money in like 5 seconds flat
Tim: I don’t get it . . . why doesn’t posterous want me to register timberry.posterous.com?
Paul: oh it lets you bypass that
Tim: How do they know when I e-mail to them what site name I want to be?
Paul: but you can. you’ll see as soon as they e-mail you back. then it becomes clear.
Paul: The e-mail you got back should make it easy to switch that up to a domain you actually want.
Paul: it’s not so much your next blog–but the next trend in the path to microblogging
Tim: OK getting it now … timstuff.posterous.com
Paul: yeah, it’s clever
Tim: It is cool. You’re right.
Paul: check out what a nice slideshow it made for this post http://paul_8f3xz.posterous.com
Paul: just attaching 5 photos to e-mail and boom
Tim: wow
Paul: yeah that’s slick

So there you have it. Instant blogging, instant gratification, immediate interruptions and maybe VC money as well. I like this 21st century. Or at least I do this instant, until the next interruption changes my mind.

(Note: I posted this earlier on Huffington Post. Repeated here for my readers’ convenience on this blog.)

This entry was posted on Monday, July 14th, 2008 at 3:45 am and is filed under startup financing, startup ideas, startup stories, venture capital. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.




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