This was a question in my e-mail this morning:
How much should I charge for an advertisement placed on my website, if requested? I know it’s a vague question but are there guidelines? If someone wanted me to advertise their store - maybe say, a logo. How much should I charge? Or say an ad with only words? Would it be comparable to an ad placed in a newspaper or magazine?
That’s a question that resonates. Last week I was in a discussion with students who were asking pretty much the same thing. Looking from the outside in, how does web advertising work?
I started to write an answer and then stopped. Wait a minute. That’s got to be already there, on the web. So I did a quick search and came up with “How Web Advertising Works” on Howstuffworks.com. It’s a great resource; like so many others, I’m aware of it, but I don’t use it enough.
2 Responses to “How Web Advertising Works”
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April 24th, 2008 at 11:39 am
That article is a great resource. I find that it’s nice to know what other people are charging when you want to price something. Using Google AdWords can help you discover what current market prices are in the PPC world.
http://theretailblog.com/google-adwords-the-easy-way/25
May 11th, 2008 at 10:22 pm
How Stuff Works is a fine site, but aren’t there more professional resources out there for those of who depend on our Web sites for real revenue?