Pardon me if I call it “good old” guerrilla marketing, because the landmark book by Jay Conrad Levinson was originally published in the 1980s. Yesterday I got a reminder that some good ideas remain good ideas, with or without the Internet. So much has changed, but some of the fundamentals still apply. Ironically, what I call guerrilla marketing fundamentals are so important because Guerrilla Marketing changed so many of the previous fundamentals.
I picked this one up yesterday at Campus Entrepreneurship, where David Miller posted Thoughts on Guerrilla Marketing. It’s a really good summary, and it includes a link back to the source site, too. This is a good read for you if you’re starting a business and a good refresher if you’ve been around a while.
This entry was posted on Thursday, April 3rd, 2008 at 8:05 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
