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	<title>Comments on: Nobody Wants a Cooled-Off Hot Trend</title>
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	<link>http://upandrunning.entrepreneur.com/2008/02/20/nobody-wants-a-cooled-off-hot-trend/</link>
	<description>Starting your business with growth in mind</description>
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		<title>By: MA Gone Bust</title>
		<link>http://upandrunning.entrepreneur.com/2008/02/20/nobody-wants-a-cooled-off-hot-trend/comment-page-1/#comment-751</link>
		<dc:creator>MA Gone Bust</dc:creator>
		<pubDate>Mon, 25 Feb 2008 19:17:30 +0000</pubDate>
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		<description>Mr. Vermulean who keeps getting quoted in these articles sells products to the industry. It was in his best interest in the last couple years to talk about how profitable the industry is going to be to entice people to buy his products.  Now that the industry is going south, he speaks in his newsletters of how much promise the industry holds (read: buy my products), but in news articles of how things are falling off.  Coincidentally, he now markets himself as a resource for evaluating and selling your business and assets. The meal assembly industry seems to mirror the mortgage industry and Mr. Vermulen is the sub prime mortgage offeror who sold out early on.</description>
		<content:encoded><![CDATA[<p>Mr. Vermulean who keeps getting quoted in these articles sells products to the industry. It was in his best interest in the last couple years to talk about how profitable the industry is going to be to entice people to buy his products.  Now that the industry is going south, he speaks in his newsletters of how much promise the industry holds (read: buy my products), but in news articles of how things are falling off.  Coincidentally, he now markets himself as a resource for evaluating and selling your business and assets. The meal assembly industry seems to mirror the mortgage industry and Mr. Vermulen is the sub prime mortgage offeror who sold out early on.</p>
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		<title>By: Takeoffzone</title>
		<link>http://upandrunning.entrepreneur.com/2008/02/20/nobody-wants-a-cooled-off-hot-trend/comment-page-1/#comment-736</link>
		<dc:creator>Takeoffzone</dc:creator>
		<pubDate>Wed, 20 Feb 2008 23:41:53 +0000</pubDate>
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		<description>Usually people think of a good business to start in terms of what&#039;s hot in the market right now, then it fails due to lack of clients when the heat subsides. The right approach would be to start a business one knows how to do, one likes or loves to, evaluate the resources one has, and you must be convinced that the business is a good business to start with. - Javier.</description>
		<content:encoded><![CDATA[<p>Usually people think of a good business to start in terms of what&#8217;s hot in the market right now, then it fails due to lack of clients when the heat subsides. The right approach would be to start a business one knows how to do, one likes or loves to, evaluate the resources one has, and you must be convinced that the business is a good business to start with. &#8211; Javier.</p>
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