When I explored the website and looked at the t-shirt product, I felt excluded as a potential buyer. I am an African ancestored baby boomer with a womanly curvy figure. The style of the t-shirts and many of the graphics seemed geared to a population that does not include my demographic. I know it is impossible to be “all things to all people,” but baby boomers are now the largest part of the population and we have and are mothers too – to grown children mostly (and grands). Don’t discount the buying power of non-white women as you design future products. I also love the campaigns of companies such as Dove (Campaign for Real Beauty) and Palmolive (My Black is Beautiful) that makes women feel powerful even if they are not white, blonde, young, or a size zero.

Just something to consider…

Thank you both for your additional comments. I assure you that much, much more is on the way! We are currently working on a nice variety of valuable content for the site and interactive applications. The site went up fast and furious once we were given a date for the article. Our design team, located in San Diego, were forced to leave their offices/homes during the fires and thus we were delayed. The best is yet to come, so please stay tuned….

Tina

I like the idea for the site and when i went to the site i came away with wanting more. I know this is unsolicited advice but here it goes maybe you’ll see this as helping.

One.
I couldn’t find any contact information on the website.

Two. I wish the pictures of the t shirts were bigger especially the Mamaisms on the shirt. If I’m buying the t shirt it’s because of the Mamaism but it’s very hard to see what’s on the t shirt.

Three. What about a newsletter where I can get the Mamaism of the week maybe choosing the best ones solicited from your fans.

Four. I write copy too so i was expecting a more attention getting headline. The one there now says nothing to me. I wouldn’t necessarily know what is a Mamaism.

I’m no Harry Potter so i garth gibson admit I can’t conjure up best selling headlines on the spot however here’s a simple headline template that might be something to work with:

“Online T Shirt Company That Sell T Shirts Just For BLANK”

Now target something interesting about your niche.

“Online T Shirt Company That Sell T Shirts Just For The Mom
That’s 40 And Fashionable”

“Online T Shirt Company That Sell T Shirts Just For The Mom With Two Kids And A Lousy T Shirt ”

“Online T Shirt Company That Sell T Shirts Just For The Mom With A Biological Clock That Goes Tick Tock With The Rise And Fall Of Fashion”

“Online T Shirt Company That Sell T Shirts Just For The Mom Who Can Raise Kids And Look Hot”

Nice article and good luck.

Thanks for the comment, and yes, the dedication and work ethic show through clearly. I’m glad to see you found this blog and now I’m rooting for you to succeed.

Tim

Thank you for your thoughts on Mamaisms Gear and you’re highlighting our recent good luck in the NYT’s. Your cynical side will likely find itself in good company as I suspect many people will discount the lifetime value of a t-shirt purchase. But what the article in the Times did not cover as it was not germane to the topic, was the intention and the impetus for our venture. We hope to impact women in positive ways and to reinforce their authority over their own lives as mothers and women. The products are designed to be fun and hip, but also carry a serious message. Our commitment to charities and philanthropy were the first seed of an idea. Our business goals may seem lofty, but I will assure you sir, that you have never met a more dedicated team or a more driven collective work ethic than the Mamas. Best. Tina Ericson