Up and Running:

Starting your business with growth in mind

By Tim Berry
A New View of Facebook: Huge Database

Thanks to Stu Phillips of Soaring on Ridgelift for pointing out Fred Vogelstein’s article The Facebook revolution in the LA Times on Sunday.

Fred is a great journalist and always thinks outside the box – the premise of his article is that another way to look at Facebook is as a huge database of interactions between friends, neighbors and colleagues – a digital version of word-of-mouth information distribution.

Facebook could find some interesting ways of monetizing that database – not only does it have a detailed set of relationship data, it also has a rich transaction stream – every time you add a friend, change your profile, interact with an application… Facebook generates a transaction. Mining both the database and the log of transactions could provide very valuable data.

And startup opportunities.

This entry was posted on Wednesday, October 10th, 2007 at 9:55 pm and is filed under business ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.




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