A lot of us — the business school professors, the bloggers, the supposed experts — talk and write and teach too much about the high-end elite of entrepreneurship and not nearly enough about the real world, the vast majority of business startups, that are bootstrapped.
Bootstrapping, meaning building the business without outside financing, doesn’t get enough respect.
So, let’s take a moment for the classics of bootstrapping:
- Guy Kawasaki’s post The Art of Bootstrapping offers good, solid, information and direction for the vast majority of startups that are looking to make it with hard work and value, without significant outside investment.
- Seth Godin’s free downloadable ebook Bootstrapper’s Bible, was originally only a temporary offer. Three years later it is still available and is just as relevant.
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